The New Vintage of Alit Pinot Noir
READY, SET, GO!! ALIT PINOT NOIR IS BACK!!!
50 CASES - That's what we got and it's going to FLY! Have you been good this year? I mean the year has been ridiculous but we are warriors and hopefully you can celebrate with loved ones or give a gift to a colleague. 3 steps at a time.
The 2016 ALIT Pinot Noir was made to be poured by the glass in The Seagram's Building at The Grill, The Pool, and The Lobster Club. How's that going? TEMPORARILY CLOSED. UGH.
ENOUGH. How does the 2016 ALIT compare to the GOAT 2015 ALIT Pinot Noir you ask? Well, first off the terrible wax top is Gone, Baby Gone. More importantly, it's delicious, more Burgundian in style, VERY SILKY, slightly less fruit-driven, and very elegant. Sommeliers actually prefer it to the 2015 but we won't hold that against the wine.
This is The Land of Opportunity! I've said it many times, many ways, but SIMPLY it's the best sub $20 bottle of wine in the world. 100% guaranteed.
Now you know why ALIT without question has delivered more weight than the wallet. It's because of TOUCHSTONE. When wine is great there is always a cause.
If you are one of the few people who haven't tried Alit Pinot Noir yet (and there can't be many of you), then don't listen to me - listen to your peers.THIS IS THE BEST BOTTLE OF WINE under $20 you'll find - 100% guaranteed - every single person has LOVED IT. A little birdie told me that they might (nodding) get named one of the best new wineries in America very soon!
Make NO MISTAKE - this is NOT bubblegum - this is EXTREMELY SERIOUS WINE. I have cracked the ALIT pinot 100 times over the past year and every single bottle has made me croon "well gosh darn." Many of my good friends sent it for gifts and it's a smash hit. ALIT BULLET POINTS:
A) The wine is awesome.
B) It's organically dry-farmed and hugs more trees than someone from Thiruvananthapuram
C) It comes with a wax top - DO NOT try to take it off, you'll drive yourself crazy, it was put on there to keep the bears away, simply drive a corkscrew through the wax.
D) It's entirely handcrafted and artisanal, made by some of the most famous wine people in the world in Oregon.
E) It is part of a revolutionary "collective program" - read below.
I tried to explain what was going on at ALIT a few months ago and the message got fuzzy. I am making it super clear for you. If you like pinot noir, love great wine, and love value you are NUTS not to buy this wine.
The hippie Alit collective story below is worth a read and perhaps revolutionary in the business, I should know - I'm a total hippie. Basically, it's like COSTCO. You pay the membership and then you get incredible pricing together as a group. They might be mad at me for using COSTCO as an analogy but I am trying to get my point across .....besides who doesn't love COSTCO?